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The Complete Guide on Developing Tile & Stone Specifications with Architects

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Price: $300.00
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The Complete Guide on Developing Tile & Stone Specifications with Architects course provides detailed information on how architectural sales representatives can get their company’s tile and stone products specified, by learning strategic tactics and creating “Bulletproof Specifications” that are resistant to “Value Engineering and Substitutions”.

Students completing this course will learn everything from how to determine product suitability to how to prepare “Bulletproof” Specifications. Templates for MasterFormat specifications are provided. Special attention is given to tracking and protecting specifications from substitutions and value engineering that can compromise quality and result in lost sales. Learn how to identify and target potential projects. Improve your communication skills by fostering dialogue and practicing “active listening” with architects and specifiers in order to build meaningful business relationships.

The course’s content is based upon many years of successful architectural sales by expert tile and stone sales representatives that have sold many high-profile projects around the country.

The The Complete Guide on Developing Tile & Stone Specifications with Architects course applies to USA and Canadian markets that is taught in English. It is available through the Tile Terrazzo Marble Association of Canada (TTMAC) at for Canada residences.  For USA or international residences, the course is available either through this UofCTS website or through the National Tile Contractors Association (NTCA) at or through the Ceramic Tile Distributors Association (CTDA) at or Fuse Alliance at

Tuition is $300.00 per person. Once purchased, the course is accessible online for 14 days, 24/7.  Depending on the pace of the student, and without interruption, the course can be completed within 8 to 10 hours.

A passing grade enables students to print out a personalized certificate indicating they know and understand what they learned in the course.  Students will also be able to print out a Student Reference Guide with all of the key information from the course.  Templates for a porcelain tile specification and a natural stone specification are provided during taking the course.

Table of Contents:

  • Course Introduction
  • Lesson 1: Selection Process and Considerations
  • Lesson 2: Types of Architectural Specifications
  • Lesson 3: Architectural Specification Structure – Master Format – Part 1
  • Lesson 4: Architectural Specification Structure – Master Format – Part 2 & 3
  • Lesson 5: Getting Your Products Specified
  • Lesson 6: Tracking and Protecting the Specification
  • Lesson 7: Communication Skills and Strategies
  • Course Conclusion


Volume discounts begin at pre-purchasing

75 or more course tuitions.

Call 601-939-2071 for pricing.