It’s hard to believe we’re already in December. Thanksgiving came and went in a blink, and now Christmas and New Year’s are closing in fast. Between job sites, family gatherings, and year-end planning, it’s a good reminder to take a breath and enjoy the moment.

Over the past several months, we’ve been walking through our Ten Essential Business Acumen Skills: So far, we’ve covered Financial, Market, Technological, Leadership, Strategic, Negotiation, and Risk Management. This month, we were set to dive into Problem-Solving Acumen, but I’d like to take a quick pause from our series to share a recent experience that’s worth reflecting on.

At the end of September, members of your NTCA Executive Committee had the opportunity to attend Cersaie 2025 in Bologna, Italy, one of the largest and most influential tile and stone exhibitions in the world. The show was incredible, full of design innovation, cutting-edge materials and tools, but what really caught my attention was the global conversation happening behind the scenes.

Leaders from across the industry came together to discuss labor, and more specifically, what the future of labor looks like in light of emerging technology and AI. One topic that drew a lot of interest was the use of exoskeletons: wearable mechanical systems that assist with lifting, bending, and repetitive motions. The idea is to reduce strain on the body, extend careers, prevent injuries, and even lower insurance costs. Some countries are already using these systems, and early feedback is encouraging.

It’s exciting to see how technology can not only make us more productive but also protect our people. As these tools evolve, every bit of acumen we’ve talked about this year, from Strategic to Technological to Risk Management, will play a role in how we adapt and lead through change.

I’ve said it before and I’ll say it again: to stay at the forefront of this industry, you have to stay involved. Not everyone can hop on a plane to Italy for Cersaie, and that’s understandable, but there are plenty of opportunities right here at home to stay connected and inspired. National events like Coverings or Tile Solutions Plus, and regional gatherings such as NTCA Workshops and Regional Training Programs, all provide hands-on ways to learn, network, and see the latest innovations up close. These are the places where ideas are shared, relationships are built, and the future of our trade takes shape.

Enjoy this holiday season, take time to rest, recharge, and celebrate with those who matter most. Then, when we return in January, we’ll pick back up with our Business Acumen Series and dive into Problem-Solving Acumen.
Until then, stay sharp, stay engaged, and as always, Educate for Excellence!

Sincerely,

Rod Owen
President, NTCA
Rod.Owen@ccowen.us